Websites & SEO
Brand sites and redesigns that load fast and convert: clear CTAs, a short contact path, technical SEO and content structure, following proven best practices, not template clutter.
Van Roden Software
Digital craft that feels human.
Websites, SEO and custom software: designed to move visitors to act, built to last, and delivered by someone you can actually reach.
Direct with the maker : design, code & strategy in one line.
A digital partner for brands that want to grow with intention.
From a conversion-focused website to a full product platform: strategy, design and engineering stay connected.
Product design
Clear flows and interfaces for web and mobile, shaped around how real users move, not how templates look.
Custom software
Portals, internal tools, and integrations that follow your process, so your team stops fighting the software.
SaaS & platforms
Multi-tenant products with billing, apps, and admin, from architecture to production, without black boxes.
Projects with depth: product, presence, and growth.
Flagship example: a complete digital engagement for childcare on Aruba, not a single deliverable in isolation.
In active development
Conversion, craft and short lines.
We build digital presence that does what your business needs: get found, get understood, and move people to contact, without the cold agency wall.
01
Conversion with proven patterns
Every page has a job. Hierarchy, CTAs, speed and measurability follow what works for SMEs, not guesswork.
02
Clarity first
Scope, timelines and trade-offs in plain language. You always know what is being built and why.
03
Craft end-to-end
Strategy, design and engineering from one point of contact: short lines, faster decisions.
04
Built to last
Performance, SEO foundations, testing and maintenance are part of the job, not an afterthought.
Sjoerd van Roden · founder & maker
Hi, I'm Sjoerd. Nice to meet you.
With 6+ years of experience I build custom software and websites for SMEs across the Netherlands: from large CRM systems to extensive websites and webshops. Whether you need a conversion-focused site with solid SEO, or a platform like Crece Cumi, you work directly with the person designing and building it.
No account managers. No hand-offs. Just technical quality, conversion best practices, and digital work that does your craft justice.
6+ years experience
SMEs · nationwide NL
Web · Software · Webshops
Start a conversation
Questions, answered plainly.
Do you only build software, or also websites?
Both. With 6+ years of experience I build company websites, redesigns, and SEO alongside custom web apps, CRM systems, webshops, and SaaS platforms. Many projects combine brand presence with product engineering.
How do you make sure a website actually converts?
By following proven best practices: one primary CTA per page, a short path to call or quote, scannable hierarchy above the fold, fast mobile load, and analytics so we see what works. Good design supports that path; it does not replace it.
Can you help with SEO as part of a website project?
Yes. Technical foundations, information architecture, performance, and content structure are planned with the site, so search and conversion are not bolted on later.
Who will I work with day to day?
Me: Sjoerd. Design, development, and project communication stay with one person, which keeps decisions fast and context intact.
What does a typical engagement look like?
A short discovery call, a clear proposal with scope and timeline, then iterative delivery with regular updates. Larger platforms are phased; websites can move quicker when scope is focused.
Where are you based?
Veldhoven, the Netherlands, working with clients locally and internationally (including projects like Crece Cumi for Aruba).
Have something in mind?
A new website, a stronger SEO foundation, or a product that needs building. Tell me where you are, napkin sketches welcome.